{"id":17759,"date":"2020-06-09T07:02:35","date_gmt":"2020-06-09T07:02:35","guid":{"rendered":"https:\/\/sustainableinnovations.eu\/?p=17759"},"modified":"2025-04-01T08:54:58","modified_gmt":"2025-04-01T07:54:58","slug":"bioswitch-marcas-bioeconomia","status":"publish","type":"post","link":"https:\/\/sustainableinnovations.eu\/es\/bioswitch-marcas-bioeconomia\/","title":{"rendered":"SUSTAINABLE INNOVATIONS Y CTA PARTICIPAN EN EL PROYECTO BIOSWITCH PARA AYUDAR A LAS MARCAS A TOMAR UN ENFOQUE BIO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2022    SUSTAINABLE INNOVATIONS Y CTA SON LOS SOCIOS ESPA\u00d1OLES DE ESTA INICIATIVA EUROPEA QUE PREV\u00c9 CONCIENCIAR Y AYUDAR A LOS PROPIETARIOS DE MARCAS A CONVERTIR SUS PRODUCTOS EN BIENES DE BASE BIOL\u00d3GICA PARA POTENCIAR LA BIOECONOM\u00cdA EUROPEA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022    EL PROYECTO SE CENTRAR\u00c1 EN CUATRO CADENAS DE VALOR: AGRICULTURA, QU\u00cdMICA, SILVICULTURA Y ALIMENTACI\u00d3N; Y CUATRO REGIONES SERVIR\u00c1N COMO MODELO: ANDALUC\u00cdA (ESPA\u00d1A), DINAMARCA, FINLANDIA Y FLANDES (B\u00c9LGICA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Madrid, 10 de junio de 2020 <\/em>&#8211; El proyecto europeo <a href=\"https:\/\/cordis.europa.eu\/project\/id\/887727\">BIOSWITCH<\/a> ha comenzado oficialmente tras\ncelebrar de forma telem\u00e1tica su reuni\u00f3n de lanzamiento ayer, 9 de junio. SUSTAINABLE\nINNOVATIONS y <a href=\"https:\/\/www.corporaciontecnologica.com\/es\/\">Corporaci\u00f3n Tecnol\u00f3gica de\nAndaluc\u00eda (CTA)<\/a> son los socios espa\u00f1oles de esta iniciativa, que cuenta con otros seis socios\neuropeos, un presupuesto de un mill\u00f3n de euros y una duraci\u00f3n de 24 meses para <strong>ayudar\na los propietarios de marcas a transformar sus productos en bienes <em>bio<\/em><\/strong>,\nes decir, de base biol\u00f3gica. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En concreto, BIOSWITCH se centrar\u00e1 en cuatro cadenas de\nvalor: <strong>agricultura, qu\u00edmica, silvicultura y alimentaci\u00f3n<\/strong>. Andaluc\u00eda\nservir\u00e1 como regi\u00f3n modelo de demostraci\u00f3n con la participaci\u00f3n del Grupo La\nCa\u00f1a, debido al gran potencial de esta Comunidad Aut\u00f3noma para desarrollar la\nbioeconom\u00eda, por la importancia del sector agr\u00edcola. Otras regiones modelo\neuropeas son Dinamarca, Finlandia y Flandes (B\u00e9lgica).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BIOSWITCH brindar\u00e1 apoyo a los propietarios de marcas\nmediante la <strong>organizaci\u00f3n de eventos y acciones<\/strong> <strong>de comunicaci\u00f3n<\/strong> para\nanimarles a dar un enfoque <em>bio <\/em>a sus productos. Adem\u00e1s, el proyecto\ndesarrollar\u00e1 una herramienta que permitir\u00e1 hacer una <strong>autoevaluaci\u00f3n del\nnivel de madurez <em>bio<\/em><\/strong> que tiene cada entidad, y les asistir\u00e1 en la\ntransici\u00f3n, acompa\u00f1ando y asesorando a las marcas durante todo el proceso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las principales responsabilidades de SUSTAINABLE\nINNOVATIONS en este proyecto son definir e <strong>implementar la estrategia de\ncomunicaci\u00f3n <\/strong>(desarrollo de la imagen corporativa, sitio web, estrategia de\nredes sociales, etc.), <strong>coordinar la difusi\u00f3n<\/strong> de BIOSWITCH, <strong>elaborar\nmateriales de formaci\u00f3n y capacitaci\u00f3n<\/strong>, as\u00ed como llevar a cabo la <strong>evaluaci\u00f3n\ndel mercado<\/strong> y los <strong>planes de explotaci\u00f3n<\/strong> de la herramienta que se\ndesarrollar\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEstamos encantados de participar en BIOSWITCH, proyecto\nque nos permitir\u00e1 seguir desarrollando nuestros servicios de apoyo a las\nempresas para que sean m\u00e1s sostenibles\u00bb, destaca Jes\u00fas Serrano, director\ngeneral adjunto de SUSTAINABLE INNOVATIONS. \u00abBIOSWITCH se suma a otras <strong>iniciativas\nrelacionadas con la bioeconom\u00eda<\/strong> en las que hemos participado junto a CTA,\ncomo ICT-BIOCHAIN, UrBIOfuture y MPOWERBIO, gracias a las que nos hemos\nposicionado como una de las consultoras europeas m\u00e1s destacadas a la hora de <strong>fomentar\nla sostenibilidad<\/strong> en empresas y productos\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, CTA coordina el paquete de trabajo dirigido\na <strong>replicar los resultados<\/strong> del proyecto en Europa. Entre las actividades\nprincipales se encuentran la <strong>organizaci\u00f3n de talleres<\/strong> regionales para\nfomentar la transferencia de conocimiento y la creaci\u00f3n de un <strong>programa de\ncapacitaci\u00f3n<\/strong> dirigido a cl\u00fasteres, agentes de la innovaci\u00f3n y\nadministraci\u00f3n p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEste proyecto nos va a permitir seguir apostando por el despliegue\nde la<strong> bioeconom\u00eda andaluza<\/strong> y afianzarnos como actor clave en el mapa de\nla bioeconom\u00eda europea, elaborado por la Comisi\u00f3n Europea y en el que CTA ha\nsido recientemente incluido\u00bb, afirma Gloria de la Vi\u00f1a, responsable t\u00e9cnico de\nBiotecnolog\u00eda de CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un sector clave para el desarrollo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>bioeconom\u00eda<\/strong> es un sector de m\u00e1xima importancia, dado que genera unos beneficios de <strong>2,3 billones de euros<\/strong> y representa el <strong>8,2% de la fuerza laboral europea<\/strong>. BIOSWITCH se centra en los propietarios de marcas al considerarles una pieza clave para el desarrollo de la bioeconom\u00eda. Son ellos quienes, al decidir utilizar productos de base biol\u00f3gica, ayudan a estimular las <strong>cadenas de valor y aceleran el mercado de los bio-productos<\/strong>. Sin embargo, los propietarios de marcas son a menudo reacios a invertir en adoptar un enfoque m\u00e1s <em>bio<\/em> debido a los numerosos riesgos e incertidumbres que perciben, as\u00ed como a la falta de apoyo adecuado de los ecosistemas de innovaci\u00f3n. <a>BIOSWITCH ayudar\u00e1 a mitigar los riesgos percibidos por los propietarios de marcas y les brindar\u00e1 apoyo en ese cambio de enfoque.<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/sustainableinnovations.eu\/wp-content\/uploads\/2020\/06\/SUSTAINABLE-INNOVATIONS-Y-CTA-PARTICIPAN-EN-EL-PROYECTO-BIOSWITCH-PARA-AYUDAR-A-LAS-MARCAS-A-TOMAR-UN-ENFOQUE-BIO.pdf\">Haz clic aqu\u00ed para descargar la nota de prensa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 SUSTAINABLE INNOVATIONS Y CTA SON LOS SOCIOS ESPA\u00d1OLES DE ESTA INICIATIVA EUROPEA QUE PREV\u00c9 CONCIENCIAR Y AYUDAR A LOS PROPIETARIOS DE MARCAS A CONVERTIR SUS PRODUCTOS EN BIENES DE BASE BIOL\u00d3GICA PARA POTENCIAR LA BIOECONOM\u00cdA EUROPEA. \u2022 EL PROYECTO SE CENTRAR\u00c1 EN CUATRO CADENAS DE VALOR: AGRICULTURA, QU\u00cdMICA, SILVICULTURA Y ALIMENTACI\u00d3N; Y CUATRO REGIONES [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,35],"tags":[],"class_list":["post-17759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-es","category-gestion-de-la-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Consulting \u2013 Sustainable Innovations<\/title>\n<meta name=\"description\" content=\"Sustainable Innovations offers consultancy services for the bio-based industry, renewable energy, and advanced materials in H2020 proposal writing, 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