{"id":17771,"date":"2020-06-15T01:55:00","date_gmt":"2020-06-15T01:55:00","guid":{"rendered":"https:\/\/sustainableinnovations.eu\/?p=17771"},"modified":"2025-04-01T08:54:26","modified_gmt":"2025-04-01T07:54:26","slug":"super-heero-eficiencia-energetica-inversion-supermercados","status":"publish","type":"post","link":"https:\/\/sustainableinnovations.eu\/es\/super-heero-eficiencia-energetica-inversion-supermercados\/","title":{"rendered":"SUSTAINABLE INNOVATIONS, RESPONSABLE DE LA COMUNICACI\u00d3N Y EXPLOTACI\u00d3N DE SUPER-HEERO, UN PROYECTO PARA FOMENTAR LA EFICIENCIA ENERG\u00c9TICA EN SUPERMERCADOS"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">\u2022 EL PROGRAMA DE INVESTIGACI\u00d3N E INNOVACI\u00d3N HORIZONTE 2020 DE LA UNI\u00d3N EUROPEA HA OTORGADO A SUSTAINABLE INNOVATIONS 140.000 EUROS EN FINANCIACI\u00d3N DE UN TOTAL DE 1,4 MILLONES DE EUROS.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u2022 SUSTAINABLE INNOVATIONS HA SIDO ADJUDICADA CON EL PAQUETE DE TRABAJO DE COMUNICACI\u00d3N, DIVULGACI\u00d3N Y EXPLOTACI\u00d3N.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Madrid, 15 de junio de 2020 \u2013 SUSTAINABLE INNOVATIONS ha sido adjudicada con las actividades de <strong>comunicaci\u00f3n, divulgaci\u00f3n y explotaci\u00f3n<\/strong> de un nuevo proyecto europeo <a href=\"https:\/\/eshorizonte2020.es\/\">Horizonte 2020<\/a>, SUPER-HEERO, que fomentar\u00e1 la <strong>eficiencia energ\u00e9tica<\/strong> en supermercados peque\u00f1os y medianos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SUSTAINABLE INNOVATIONS trabajar\u00e1 durante 30 meses, junto a otros ocho socios de cuatro pa\u00edses europeos, para desarrollar un <strong>innovador esquema financiero<\/strong> basado en un sistema colaborativo y escalable en el que se involucran a todas las partes interesadas, desde las empresas energ\u00e9ticas hasta los propios clientes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Las principales responsabilidades de SUSTAINABLE INNOVATIONS en este proyecto ser\u00e1n trabajar en la <strong>estrategia de comunicaci\u00f3n<\/strong> del proyecto, desarrollando su identidad y directrices de marca, la p\u00e1gina web, la presencia en redes sociales, etc., as\u00ed como coordinar la <strong>divulgaci\u00f3n<\/strong> de SUPER-HEERO, y elaborar los planes de <strong>explotaci\u00f3n<\/strong> y la estrategia de <strong>modelo de negocio<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00abEstamos encantados de formar parte de una iniciativa tan interesante que nos va a permitir reforzar nuestras capacidades en gesti\u00f3n de la energ\u00eda y dar un paso m\u00e1s en nuestros servicios de <strong>consultor\u00eda energ\u00e9tica<\/strong>\u00bb, destac\u00f3 Jes\u00fas Serrano, director general adjunto de SUSTAINABLE INNOVATIONS.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La idea detr\u00e1s de SUPER-HEERO es ayudar a los supermercados peque\u00f1os y medianos a acceder a la financiaci\u00f3n necesaria para implementar medidas de <strong>eficiencia energ\u00e9tica<\/strong> mediante la involucraci\u00f3n de grupos de inter\u00e9s. Los supermercados son uno de los sectores de <em>venta al por menor<\/em> que m\u00e1s energ\u00eda consume. Sus costes energ\u00e9ticos oscilan entre el 10 y el 15 % de los costes de operaci\u00f3n totales. Si se tiene en cuenta, adem\u00e1s, que los m\u00e1rgenes de beneficio de los supermercados no son altos, el impacto que puede tener en el sector la adopci\u00f3n de medidas de eficiencia energ\u00e9tica es muy significativo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SUPER-HEERO permitir\u00e1 una reducci\u00f3n de costes iniciales y fomentar\u00e1 la participaci\u00f3n de <strong>fuentes de inversi\u00f3n adicionales<\/strong>, lo que brindar\u00e1 un <strong>ahorro tanto econ\u00f3mico como medioambiental<\/strong>, no solo a los supermercados, sino tambi\u00e9n a los clientes, a las empresas de servicios energ\u00e9ticos y a los proveedores de tecnolog\u00eda. Puedes descargar aqu\u00ed la nota de prensa<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/sustainableinnovations.eu\/wp-content\/uploads\/2020\/06\/Sustainable-Innovations-responsable-de-la-comunicaci\u00f3n-y-explotaci\u00f3n-de-SUPER-HEERO.pdf\">Puedes descargar aqu\u00ed la nota de prensa<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u2022 EL PROGRAMA DE INVESTIGACI\u00d3N E INNOVACI\u00d3N HORIZONTE 2020 DE LA UNI\u00d3N EUROPEA HA OTORGADO A SUSTAINABLE INNOVATIONS 140.000 EUROS EN FINANCIACI\u00d3N DE UN TOTAL DE 1,4 MILLONES DE EUROS. \u2022 SUSTAINABLE INNOVATIONS HA SIDO ADJUDICADA CON EL PAQUETE DE TRABAJO DE COMUNICACI\u00d3N, DIVULGACI\u00d3N Y EXPLOTACI\u00d3N. Madrid, 15 de junio de 2020 \u2013 SUSTAINABLE INNOVATIONS [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,35],"tags":[],"class_list":["post-17771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-es","category-gestion-de-la-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Consulting \u2013 Sustainable Innovations<\/title>\n<meta name=\"description\" content=\"Sustainable Innovations offers consultancy services for the bio-based industry, renewable energy, and advanced materials in H2020 proposal writing, commercialisation of technologies, and training\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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