THE DIFFERENCE BETWEEN COMMUNICATION, DISSEMINATION, AND EXPLOITATION
In this new TechnoTerms edition, we present three concepts that have been confused in the EU R&D landscape. Although the terms communication, dissemination, and exploitation may seem similar, in the European context of research and development projects, they have essential differences that make them unique. Understanding these distinctions is not only important for the effective management of projects but also for maximising the impact of the results generated.
Following the European Commission‘s approach, communication refers to a strategic process designed to inform the general public about the existence and progress of a project. This involves efforts to capture the attention of various sectors of society, using appropriate means such as social media, newsletters, and events. Dissemination, on the other hand, is more focused on sharing the results of the project with specific audiences who can apply or benefit from them, such as academics, policymakers, or industry actors. Both concepts are fundamental but differ in their scope and purpose; while communication aims to raise general awareness, dissemination focuses on transferring useful knowledge.
Exploitation, by contrast, goes a step further by materialising the project’s results into concrete products, services, processes, or policies that generate tangible impact in society. This process can include commercial actions, such as the development of patents or startups, but also other forms of impact, such as creating standards, transferring technology, or improving public policies. Exploitation ensures that the results are not confined to the theoretical realm but are actively used, thus maximising their value and contributing to addressing social, economic, or environmental challenges. Furthermore, it can involve both project partners and third parties who find value in these results.
In conclusion, while communication and dissemination are essential for providing visibility and sharing the progress of projects, exploitation ensures that these results are effectively used to solve problems or improve specific aspects of society. Integrating these three strategies is key to ensuring that research and innovation achieve their purpose of generating knowledge, applying it, and leaving a lasting impact.